- years on Shivaji Road
3131 years on Shivaji Road- products on the shelf
1818 products on the shelf- shelves, fasting flours to ubtan
55 shelves, fasting flours to ubtan
Chapter one
The counter on Shivaji Road, where the family learned the trade.
In the early years the counter was where the family learned the trade, one customer at a time. Buyers checked for themselves, four things every time, and came back when the food worked in their own kitchen.
Colour
of the masala
Smell
of the masala, too
Texture
how the freshly milled atta behaved
Weight
whether it was fair
Sweets were a small corner of the shop, not the reason people came. Referrals did more for us than advertising ever could.
As orders grew, the money went into better grinders, cleaner work areas and training. Records for suppliers and retailers, and hygiene checks before dispatch, became the normal way of working.
Sell only what we would cook with in our own kitchen.
The idea at the counter in 1995. Still the idea.
Still the rule todayMilestones
Thirty years in five dates.
1995
1995A mill, a masala counter
The shop opens in Shrirampur with everyday masale, a flour mill and dry groceries. Sweets are a small corner of the counter.
2005
2005People travel in
Word spreads to nearby towns. Sourcing, cleaning and packing get written down, so quality holds as volume grows.
2015
2015A wider shelf
Packaged mixes, sweets and snack masalas join the spices and flours. Retailers ask for steady supply, and get it.
2020
2020Scaling up
New processing and packing equipment, so shops and distributors are served on schedule. The core range is still what the counter was known for.
2025
2025Maharashtra, then further
Still in Shrirampur, now supplying homes and trade partners in other states. Most growth is people who tried a pack once and came back.
The shelf grew
From one counter to a shelf of its own.
Customers kept asking for more: flours for fasting days, mixes for the Diwali snacks that take a household days to make, small masalas measured for one batch, and an ubtan for the Diwali morning bath. Today we pack under our own lines, Guru Amrut, Aadi Amrut, Rasile, Darshan and Uttam, and supply homes and shops across Maharashtra and beyond.
Fasting flours· 5
Masalas· 3
Kitchen flours· 1
Ubtan· 2
Fasting flours· 5
Masalas· 3
Kitchen flours· 1
Ubtan· 2
What we hold to
Four rules from the counter. Still the rules.
No added colour, no preservatives
The colour in a masala should come from the chilli and the haldi. If a pack needed something else to look right, we would rather change the batch.
The label is the truth
Licence number, batch, weight and dates are printed on every pack so you can check them yourself. We do not claim certifications we do not hold.
Old methods where they taste better
Roasting for bhajani, resting for anarse, grinding in small lots. Where a modern machine makes the food safer or helps it keep longer, we use the machine.
A failed batch stays here
If a lot fails our check, it does not leave the unit. That was the rule when everything fit behind one counter, and it still is.
Come and see
Two addresses, one town. Both in Shrirampur.
- ShopWhere it started: the counter on Shivaji Road.Lunkad Building, Shivaji RoadWard No. 5, Shrirampur 413 709Dist. Ahilyanagar, MaharashtraOpen in Google Maps
- FactoryOur unit on Newasa Road, where the range is packed.41, Industrial Estate, Newasa RoadShrirampur 413 709Dist. Ahilyanagar, MaharashtraOpen in Google Maps
The people who pack it are the people you speak to.
Ask about a product, a batch, or a bulk order. We reply in English, Hindi or Marathi.