गुरुदेव मसाले/Masalas, fasting flours and Diwali snack mixes, packed by one family in Shrirampur since 1995.
Anarse mix · Scroll
Since 1995Shrirampur
Masale and flours, the way home kitchens make them.
No added colour. No preservatives. Just the flours and masalas Indian home kitchens already cook with, measured for one batch, with a label that says exactly what is inside.
- products, each with its own recipe
1818 products, each with its own recipe- shelves, from fasting flours to ubtan
55 shelves, from fasting flours to ubtan- added colours or preservatives
00 added colours or preservatives
The range
Five shelves, one kitchen.
- 01 / 055 products
Fasting flours
Rajgira, shingada, sabudana and bhagar, milled for upwas or vrat, the days a household keeps a fast.
See the shelf
- 02 / 057 products
Festive mixes
Diwali snacks and festival sweets without the week of prep: anarse, chakli, shankarpale, sev, gulab jamun and modak.
See the shelf
- 03 / 053 products
Masalas
Small packs of seasoning, each measured for one batch of a home-made snack.
See the shelf
- 04 / 051 product
Kitchen flours
Ready flours for meals that otherwise take an afternoon.
See the shelf
- 05 / 052 products
Ubtan
Herbal ubtan (utane) for the early-morning oil bath on Narak Chaturdashi, the day before Diwali.
See the shelf
Fasting flours
Five flours for the days the kitchen changes. Ekadashi, Navratri, Shravan.
On a fast, whether it is upwas or vrat, many homes set rice, wheat and dal aside and cook with seeds, tubers and millets instead. These are the flours they traditionally reach for. Customs differ from family to family, so cook the way yours does.
01
Rajgira pithराजगिरा पीठ
Rajgira is amaranth, a seed rather than a grain, and naturally gluten-free. Ground fine, it makes soft fasting polis and puris, and with a little jaggery and ghee, a quick sheera. Many families also keep it for everyday bhakri.
Rajgira poli and puriThalipeethSheera and laddooAbout rajgira pith02
Shingada pithशिंगाडा पीठ
Shingada is the water chestnut, dried and milled. The pack says it plainly: thalipeeth, bhaje and halwa can all be made from it. It binds best with a boiled potato and cooks to a nutty, golden crust.
ThalipeethBhaje (fritters)HalwaAbout shingada pith03
Sabudana pithसाबुदाणा पीठ
Sabudana is made from tapioca starch. Milled into flour, it skips the overnight soak that pearls need, and turns crisp on a hot tawa. Mix it with mashed potato and roasted peanut for thalipeeth, or with rajgira pith for a softer dough.
Sabudana thalipeethVadaThickening fasting curriesAbout sabudana pith04
Bhagar pithभगर पीठ
Bhagar, also called vari or varai, is barnyard millet, the small rice-like grain cooked on fasting days in many Indian homes. As flour it makes a light bhakri, a thin dosa with curd, or a thick base for thalipeeth.
BhakriUpwas dosaThalipeethAbout bhagar pith05
Upwas bhajaniउपवास भाजणी
Bhajani means roasted and ground. This fasting blend brings rajgira, sabudana and shingada together with roasted peanut and cumin, so the thalipeeth tastes complete with only water, salt and a green chilli.
Upwas thalipeethVadaCutletsAbout upwas bhajani
Read the label
Six spices and salt in a 50 g pack. Measured, so nothing is guessed at the stove.
- 01Chilli
- 02Turmeric
- 03Clove
- 04Black pepper
- 05Cumin
- 06Ajwain
- 07Salt
As printed: घटक: मिरची, हळद, लवंग, मिरे, जिरे, ओवा, मिठ इ.
- Net weight
- 50 g
- One pack seasons
- 500 g besan
- Best within
- 12 months of packing
- Made in
- Shrirampur
It started with a flour mill and a masala counter. The same family still runs it.
Customers in the early years checked the colour and smell of the masala, how the fresh atta behaved and whether the weight was fair, then came back when it worked in their kitchen. Referrals built the business more than advertising ever did. The rule from the counter still holds: if it fails our check, it does not leave.
1995
A mill, a masala counter
The shop opens in Shrirampur with everyday masale, a flour mill and dry groceries. Sweets are a small corner of the counter.
2005
People travel in
Word spreads to nearby towns. Sourcing, cleaning and packing get written down, so quality holds as volume grows.
2015
A wider shelf
Packaged mixes, sweets and snack masalas join the spices and flours. Retailers ask for steady supply, and get it.
2020
Scaling up
New processing and packing equipment, so shops and distributors are served on schedule. The core range is still what the counter was known for.
2025
Maharashtra, then further
Still in Shrirampur, now supplying homes and trade partners in other states. Most growth is people who tried a pack once and came back.
From our kitchen
Recipes written the way they’re cooked at home. Tick off steps as you go.
- Fasting days30 min
Upwas thalipeeth
A classic fasting-day breakfast. With bhajani it needs only water, salt and a green chilli.
Serves 6Easy - Fasting days25 min
Rajgira laddoo
Rajgira flour roasted in ghee with jaggery and cardamom, shaped while still warm, before it sets.
Serves 12Easy - Fasting days30 min
Shingada halwa
A quick fasting sweet: shingada flour roasted in ghee until it smells nutty, then cooked with sugar and cardamom.
Serves 4Medium
How ordering works
No cart, no sign‑up. Just a message.
Namaste, 2 packs of rajgira pith and 1 sev masala, please.
Namaste! Noted. We will confirm the total and delivery.
- 1Pick your packsBrowse the range, or just tell us the dish you are making.See the range
- 2Message us on WhatsAppProducts, quantities and where to send them. Or call; we reply in English, Hindi or Marathi.
- 3We confirm and send itWe confirm the total and how it will reach you, then pack your order.
Sells all year
Masalas and kitchen flours move every week; fasting flours and Diwali mixes peak on festivals you can plan for.
Book before the season
Tell us early for Navratri and Diwali and we set your stock aside.
Talk to the family
The people who pack it are the people you speak to.